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How a Top 1% Creator Platform Became Age-Compliant Without Killing Conversions

Client: RedMuse (name changed for discretion)

Industry: Subscription-based adult content platform

Region: UK & EU

Use Case: Seamless age verification for new sign-ups

The Problem

RedMuse operates in a grey zone — not quite a cam site, not quite mainstream. They support 1,000+ creators uploading adult content, with subscribers joining daily. When UK regulators began enforcing age assurance laws more aggressively, RedMuse had a choice:

  • Lock the entire site behind a government-grade KYC wall and risk a 50% drop in signups
  • Ignore the rules and hope no one noticed (risky, especially with payment processors watching)
  • Or find a smarter way to prove users were 18+ — without disrupting the flow

RedMuse needed a solution that would:

  • Pass regulatory scrutiny
  • Respect user privacy
  • Avoid hurting conversion rates
  • Work with their lean dev team

They tried two big-name IDV providers. Both failed.

The False Start

Provider #1 relied on selfie + ID automation. It:

  • Rejected users from non-EU countries
  • Flagged tattoos, makeup, lighting as “mismatches”
  • Had no human override
  • Stored full names and ID numbers (a deal-breaker for RedMuse’s audience)

Provider #2 looked promising — until the sales team flagged RedMuse as “adult content adjacent” and revoked onboarding access.

With regulators breathing down their neck and Stripe watching closely, RedMuse turned to Age Layer.

The Age Layer Approach

We got them live in 48 hours.

  • Hosted verification page, branded with their logo
  • Manual reviews of redacted ID and selfie uploads
  • Users issued a passcode upon approval
  • No re-verification across connected sites
  • Fully documented audit logs in case of enforcement requests

Users could black out their name and address. All our team needed was a face, a date of birth, and a valid-looking document.

Importantly — our reviewers understood the nuancesof RedMuse’s user base. This wasn’t a random AI rejecting a webcam user for a fuzzy selfie.

The Results (First 30 Days)

  • 3,142 users verified
  • 91.2% completion rate
  • 0 rejections due to redaction
  • 2 regulators responded positively when shown the system flow
  • No negative user feedback on the process — quite the opposite

“Our creators were worried we’d lose buyers. Instead, we got a trust bump.”

— Head of Ops, RedMuse

What Made It Work

  • No app download required
  • Fast human review (<5 minutes on average)
  • Reusable passcodes meant users only verified once
  • Privacy-first approach fit their brand voice
  • No ties to payment flows — verification was standalone
Most importantly, Age Layer didn’t try to force RedMuse into a cookie-cutter flow. We met them where they were — and gave them a way to comply without becoming a bank.

Could Age Layer work for your platform?

If you run a high-trust platform where privacy matters more than box-ticking, Age Layer is built for you.

We specialise in the niches others avoid.

Let’s make age verification something your users don’t hate.

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Learn More About Age Assurance